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In 1872, Dr. Brewster M. Higley of Smith County, Kansas, wrote a poem entitled "My Western Home." The words of that poem were later set to music and the song, "Home on the Range" was born. Dr. Higley noted that out on the range, one seldom heard a discouraging word. That's important, because discouraging words can eventually crush the spirit or kill the dreams of a person. But if one is fed a steady diet of encouraging words, might the ...
Great Concept, Writing, Acting, Marketing
There have been a lot of commercials over the years that I would argue just didn't do a good job motivating anyone to action. They may have been well acted and even poignant, but at the end of the day, they didn't cause the listener or viewer to do whatever it was the call-to-action wanted said listener or viewer to do. In my opinion, this one works on every level. It's an ad for FiberFix, a tape ...
Stevie Wonder: Not All is Fair in Love and Music
For those familiar with the financial side of the music industry, there are several licensing organizations at work here in the US. Their role is to charge businesses a fee for their use of music and then to pay the song writers their fair share. At issue, though, is how much radio stations are having to pay and how little the song writers are receiving. Plus, as Steve Wonder mentions in this article from the February 18th ...
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