Hey Howard is a one minute daily feature produced for Compass – Finances God’s Way. This is an example of a client hosting the feature, but with an announcer setup. Howard Dayton is founder and director of Compass, a global ministry based on Orlando, FL. Howard also hosts the daily call-in show, Money Wise, and uses Hey Howard to further enhance the Compass brand.
This feature is also a great way to reuse content to reach a different audience. Most of the questions used in the Hey Howard feature were first used in the Money Wise program. Being a one-minute feature, it’s easier to get Hey Howard placed on music-oriented stations meaning the ministry can get more on-air exposure without having to go through the full process of developing more content. That’s not just smart. It’s Genius!