Great Concept, Writing, Acting, Marketing

There have been a lot of commercials over the years that I would argue just didn't do a good job motivating anyone to action. They may have been well acted and even poignant, but at the end of the day, they didn't cause the listener or viewer to do whatever it was the call-to-action wanted said listener or viewer to do. In my opinion, this one works on every level. It's an ad for FiberFix, ... Read More

Stevie Wonder: Not All is Fair in Love and Music

For those familiar with the financial side of the music industry, there are several licensing organizations at work here in the US. Their role is to charge businesses a fee for their use of music and then to pay the song writers their fair share. At issue, though, is how much radio stations are having to pay and how little the song writers are receiving. Plus, as Steve Wonder mentions in this article from the ... Read More

When You’re Stuck Between the Restrooms

It's not often that we get to have conversations with spectators. Usually they are more interested in finding their seats and we are more interested in getting a cluster of Rights Holding Broadcasters (RHBs) on-the-air on time. But the fact that our control room is located right between the doors to the men's and women's restrooms on the top floor of the venue means that lost spectators do occasionally find us. A few nights ago, ... Read More

Claro: How NOT to Handle Customer Service

Claro is one of the big telecoms here in Brazil. It's also part of Brazil's problem. If you're having financial problems, which the nation and many big companies are, it would seem that you would want to do what you can to win customers. Claro does not seem to care, and if I am typical of the way they treat other individuals, I'd give them three or four days before they get swallowed up into ... Read More

Hippy Days are Here Again

In my last installment, I promised an above-the-scenes view of Rio2016 or, more specifically, Belo Horizonte, Brazil, my home away from home for the next several weeks. Now that the hard work of wire pulling and equipment installing is done and now that the games are under way, I actually get a little time off. This is the first time in my Olympic career that this has been the case. Usually, we work seven days ... Read More