Great Concept, Writing, Acting, Marketing

There have been a lot of commercials over the years that I would argue just didn’t do a good job motivating anyone to action. They may have been well acted and even poignant, but at the end of the day, they didn’t cause the listener or viewer to do whatever it was the call-to-action wanted said listener or viewer to do.

In my opinion, this one works on every level. It’s an ad for FiberFix, a tape designed to provide a lasting fix and be 100x stronger than duct tape (the Handy Man’s Secret Weapon).

Wish I could take credit for it. Your thoughts?