A Story of Triumph Worth Telling

Screen Shot 2015-08-28 at 7.14.05 PMWe love a good story, especially when it communicates more that what the words alone are telling. This video was first released several years ago to help launch a new motorcycle manufactured by the Triumph company.

In the case of what’s being said about Triumph and the making of the Rocket III motorcycle, the words themselves are absolute nonsense, yet they still communicate what Triumph wants you to imagine are the components that make up this or any of its many bikes.

Factually, it’s rubbish.

Emotionally, it’s pure fun. It makes you want to believe that there really is a chemical ingredient called “power” that can be scooped into this — or any — motorcycle.

And it’s absolutely brilliant.

Our thanks to the creative types at Triumph for telling it.