Compass – Finances God’s Way

Compass – Finances God’s Way is a ministry that’s dedicated to teaching people God’s way of handling money. I founded Compass in 2009, but I’ve been involved in this type of teaching ministry for over 30 years and even did some radio work a few years earlier.

I knew the power of radio to connect with a lot of people and share your message on a national platform, so I decided to contact Rich at Creative Genius Productions and see about launching a new one minute daily feature in which I could talk about financial principles in bite sized pieces. We incorporated some of what I was already teaching, but also – at CGP’s suggestion – brought in a Q&A aspect by answering listener emails on a variety of financial topics. This feature is called HeyHoward and it’s being carried by over 1100 stations and outlets.

In early 2011, we were given the opportunity to launch a daily call-in program. Unfortunately, that window of opportunity was really small. We needed to make a commitment quickly. Again I called on Rich at Creative Genius to help assess what it would take to get a national program launched in what amounted to about a month. He not only helped with the format of the program, but also added phone lines at the studio and came up with systems that would allow us to do a daily call-in show that isn’t actually done live. It’s pre-recorded, but it really works effectively!

Within a week of launching the MoneyWise program, I moved from Georgia to Florida. Meanwhile, my co-host, Steve Moore, and the Creative Genius Productions studios were still in Georgia. So they set up a mini-studio in my house with a digital connection to Creative Genius so that I can record live from home and it sounds like we’re all in the same room.

We record a week of MoneyWise programs at one time. Creative Genius handles call screening and scheduling which is no small task, and working with the CGP crew on recording days is like having a safety net under us: we do occasionally misspeak or stumble, and sometimes the way we say something isn’t as clear as we thought it was, but they catch all that and clean us up so we sound great!

The way you say something and how you package your message is as important as the words you choose, and the Creative Genius team specializes in fine turning the entire presentation so you and your message sound great, and connect with your targeted audience. MoneyWise now airs on more than 850 stations and outlets and that’s thanks, in part, to the quality of the program put out by Creative Genius Productions. I’m happy to give them the highest recommendation possible.

Howard Dayton, Founder and Radio Host
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